Important update about the General Data Protection Regulation (GDPR) user consent tools for publishers

Dear Partner, In April we announced tools to help you comply with the GDPR and shared our plans to be a part of the IAB transparency & consent framework. Today we wanted to share a Help Center article (DFP, AdSense) which provides more information about our IAB integration. If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center. Thanks, The Google Team Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. You have received this mandatory email service announcement to update you about important changes to your Google product or account.

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[Action Required] Please review updated AdSense Terms of Service

Sign In Dear Partner, As we shared in March, we are updating the AdSense Terms of Service. They are now ready for you to review. These updates were made to meet the needs of our publishers around the world as our AdSense and AdMob products continue to improve. Among other things, the updated terms include new provisions about feature testing, invalid activity and policy compliance as well as how we handle payments to you. Furthermore, the updated terms introduce new data protection terms related to the EU General Data Protection Regulation (GDPR) and other EU privacy frameworks. Specifically, the updated terms incorporate our controller-controller terms and our updated EU User consent policy (learn more here). Action Required: Please sign in to your AdSense account to review and accept the updated Terms of Service. We recommend that you consult your legal advisor in case you have questions about the terms. Sign in to AdSense We would also like to encourage you to, by May 25, 2018, engage with the recently launched Ad Technology Provider (ATP) Controls to both choose the ad technology providers who will be able to serve and measure ads on your sites and apps for users in the European Economic Area (EEA) as well as provide EEA users with the option to see non-personalized ads (if that is what you decide to do). If you have any questions about this update, please don't hesitate to reach out to your account team or contact us via Help Center. Sincerely, The Google AdSense Team Was this email helpful? YES NO FOLLOW US Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.

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Improvements to our Privacy Policy and Privacy Controls

dasareen@gmail.com This month, we're updating our Privacy Policy to make it easier for you to understand what information we collect and why we collect it. We've also taken steps to improve our Privacy Checkup and other controls we provide to safeguard your data and protect your privacy. Nothing is changing about your current settings or how your information is processed. Rather, we've improved the way we describe our practices and how we explain the options you have to update, manage, export, and delete your data. We're making these updates as new data protection regulations come into effect in the European Union, and we're taking the opportunity to make improvements for Google users around the world. Making our Privacy Policy easier to understand Simpler structure & clearer language We've improved the navigation and organization of the policy to make it easier to find what you're looking for. We've also explained our practices in more detail and with clearer language. New descriptive videos & illustrations Often a visual description is easier to understand than text alone, so we've added short videos and illustrations throughout the policy. Embedded privacy controls We've made it easier to jump to key settings directly from the policy, helping you make choices about your privacy. The revised policy is available here and will take effect on May 25, 2018. Improving your privacy controls Within the past year, we updated My Activity so that you can better access and manage the data in your Google Account. We also launched a redesigned Dashboard, which allows you to easily see an overview of products you're using and your data associated with them. This month, we've updated our Privacy Checkup with new illustrations and examples to help you make more informed choices about your key privacy controls. And since we understand that your preferences may change over time, the new Privacy Checkup enables you to sign up for regular reminders to check your privacy settings. To learn more about these and other controls to manage your privacy, visit your Google Account. © 2018 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to dasareen@gmail.com to provide an update about your Google Account.

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[Important Reminder] Review your data retention settings before they take effect on May 25, 2018

Dear Google Analytics Customer, We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google Analytics. We would like to remind you that the new data retention settings will soon take effect - on May 25, 2018. If you haven't already done so, please review and confirm these settings (Property ➝ Tracking Info ➝ Data Retention) as Google Analytics will begin to delete data according to these settings starting May 25. Impact of this setting as of May 25 is the following: Any user and event data that is older than your retention setting will be marked for permanent deletion, and will no longer be accessible in Google Analytics. Deletion will affect the use of segmentation, some custom reports and secondary dimensions when applied in date ranges older than your retention setting. Reports based on aggregated data will not be affected. Find out more You can also learn more about these data retention settings or how Google Analytics is committed to safeguarding your data. Thanks, The Google Analytics Team Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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Updates about the Ad Technology Provider Controls launching ahead of the GDPR

Dear Partner, As we shared in March, we are launching new Ad Technology Provider (ATP) Controls for you to choose the ad technology providers who will be able to serve and measure ads on your sites and apps for users in the European Economic Area (EEA). The controls will launch on Monday, May 7 for DFP and shortly after for AdSense and AdMob, and your settings will take effect on May 25, 2018. We encourage you to use these controls to choose your preferred list of ad technology providers. The full list of ad technology providers featured in those controls is available in the Help Center for DFP/AdX, AdSense, and AdMob. All providers listed have shared certain information that is required by the GDPR. If you don't engage with the controls to choose your own list, we will apply a 'commonly used' list of ad technology providers. The commonly used list comprises the ad technology providers associated with the most revenue to publishers from EEA users from all programmatic demand sources. Within these controls, you will also have the ability to: Present users a choice between personalized and non-personalized ads. We have already made documentation (DFP, AdSense) available for you to pass a non-personalized signal in our tags. App developer guides are available for passing this signal (DFP Android, DFP iOS, AdMob Android, AdMob iOS). Select to serve only non-personalized ads to all users in the EEA, if you wish. Choose which reservation line items are eligible to serve in personalized and non-personalized mode. Finally, to further clarify requirements under our updated EU Consent policy, as well as Google's controller position, we have published additional information on our Help Center to fully address your questions (DFP/AdX, AdSense, AdMob). If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center. Sincerely, The Google Team Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. You have received this mandatory email service announcement to update you about important changes to your Google product or account.

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