 | Monthly Product Update | | | June 2012 | |
| With mobile becoming an important communication and sales channel, we're excited to integrate even more mobile tools into Analytics this month. Download the new Analytics App to view your Analytics account on your mobile phone. We hope you discover even more ways to use these new reports and features to improve your business. |  | |
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| What's New |
Measure your mobile application with Analytics
Mobile App Analytics provides end-to-end measurement of the entire customer journey within a mobile application. It enables mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages: from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; and outcome metrics such as goal conversions and in-app purchases. We're slowly rolling out this feature, and it will be available to all by the end of summer. Learn more |  | |
 | The Intelligence Alerts Widget makes it easier to spot unexpected changes on your website
Your automatic and custom alerts are now in your dashboard! No need to click on the Intelligence tab or check your email to see alerts. In your dashboard, you can see a timeline graph of the number of automatic/custom alerts. If you are curious for more details or there is spike in the number of alerts, click on the widget, and it will lead you to the appropriate reports.
Learn more | |
Browser size analysis: find out what your visitors actually see
What is actually "above the fold" on a webpage is a significant factor in conversion rates, so we've created a visualization that lets you quickly determine which portions of your page are visible to which percentages of visitors. Find it in your Analytics account in the Content section under In-Page Analytics.
Learn more |  | |
 | Data at your fingertips: the Google Analytics app for Android
With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you'll see reports that are optimized for your phone. Swipe through these reports to see the essential data about your websites and apps anywhere, anytime.
Learn more | |
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| Insights & Case Studies |
| Case Study on BuildDirect, how Analytics helped them to increase sales by 50% By importing AdWords data into Analytics, they found long-tail keywords that worked well. Adding campaign tagging led to a doubling of their email-conversion rates, as they could provide a more targeted message to users. And the In-Page Analytics report helped them improve their site usability and their checkout process. Learn More
Read tips, trends and industry news on the Analytics Google+ Page Here are a few of our most popular posts for this month:
Making the most of Social Media Measurement
Google Analytics Campaign Tracking Duct Tape
What is your favorite Web Analytics blog?
This new video series features our Analytics Advocate Justin Cutroni. He provides insights into how to use goals, AdWords, and Multi-Channel Funnels within Analytics to make better decisions for your website. Watch and enjoy. |
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Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates
Happy Analyzing,
The Google Analytics Team
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