Google Analytics Product Update: Remarketing, Better Content Experiments, and Page Value

July Product Update   July 2012 See what's new in Google Analytics, and learn how WBC used advanced segments to improve conversion rate.   What's New Use your web insights to power remarketing and win more customers Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It's an effective tool to turn your visitors into customers. Learn more Optimize your content with Content Experiments Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more Learn the value of your pages Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more   Case Studies and Education Case Study: WBC used advanced segments to increase conversions by 12% By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More Follow us on Google+ for tips, trends and news To gain insights about Analytics and learn from industry leaders, check out our popular posts: • Move beyond PageViews and look at Conversions • Why you must measure Social • Search Attribution: do more with AdWords Search Funnels • Next Chapter of Analytics: retiring the old version Watch: "Building Blocks of Digital Attribution" This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | Blog | YouTube | Help Center | Developer | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to dasareen@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/0tQ3jal3Iy864iqfPM1tw02KyDwqKfdxt?e=dasareen%40gmail.com&hl=en-US . You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account